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Snowflake Beer Signs Distribution Agreement with LEC Beverages and In.WEB
China's Largest Brewery Expands Distribution Globally
Strategic Collaboration Brings Snowflake Beer to New Markets
February 14, 2024 - China's Tsingtao Brewery Co., Ltd. has announced a major joint distribution agreement with LEC Beverages and In.WEB, a leading beverage distribution company. This strategic partnership will significantly expand the distribution network for Snowflake beer, China's largest beer brand, across China and international markets.
Under the terms of the agreement, LEC Beverages and In.WEB will become exclusive distributors of Snowflake beer in China. The partnership will leverage LEC Beverages' extensive distribution network and In.WEB's e-commerce platform to reach consumers in all major cities and regions throughout the country.
Globally, Snowflake beer has also forged collaborations with breweries in countries such as Norway, demonstrating the brand's growing international appeal. Snowflake beer is a highly-rated lager beer from Shenyang, China, known for its crisp, refreshing taste and Chinese cultural heritage.
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